We are sector-agnostic at the level of craft, but our retainer model tends to suit certain kinds of clients better than others. Below are the segments where we have done meaningful work.
Marketing advisory firms, management consultancies, legal practices, and specialist advisory businesses. These clients typically have strong strategic capability in-house but no fixed creative or production team. We operate as their execution arm under direction from their advisory leads.
Growth-stage software companies and B2B tech businesses that need consistent content output — product marketing material, technical writing, customer-facing campaigns — but whose internal marketing team is small. We extend the bandwidth of their existing marketing function.
Direct-to-consumer brands at the stage where the founder still drives marketing strategy but cannot personally maintain the content cadence. We carry the day-to-day production load so the founder can stay strategic.
Businesses operating across multiple Asia-Pacific markets or running US-targeted campaigns from APAC. Our distributed team structure allows us to work in time zones that fit either side of the Pacific without compromising delivery.
We try to be honest about the boundaries of our practice. The following segments tend to require capabilities or risk frameworks outside our scope.
Marketing of securities, lending products, or other financial instruments subject to financial promotion regulation. We do not maintain the compliance review infrastructure required to operate in this space safely.
Online gambling, adult content, cryptocurrency token promotion, and similar verticals categorized as high-risk by major advertising platforms. These categories are explicitly outside our service scope.
Political advertising, lobbying campaigns, and government-funded communications work. Our retainer model is not structured for the procurement requirements typical of public sector engagements.
Direct marketing of healthcare products or services subject to medical advertising regulation. We may take on adjacent work — for example, B2B content for healthcare technology — but not regulated medical promotion itself.
We do not publish a client list on this site. Most of our retainer clients ask us to keep the engagement confidential as a matter of contract, and we honor that by default. References can be provided under NDA where appropriate during a sales conversation.
If your business sits in one of the segments above — or in something adjacent — we are happy to have a scoping conversation.
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